For twenty-six years, Magic has only ever offered one type of booster pack. That's about to change. Get the breakdown from Magic’s Head Designer.
D&D celebrates five years of fifth edition with a special re-release of the adventure on Oct. 22, available only through core hobby game stores.
There's a new plane coming to Magic on October 4, and it's bringing some new products. Here’s everything you need to know—including how you can deliver one of those new products before street date.
All the important dates, all in one place.
Celebrate part II of the War for Cybertron Siege Trilogy with a stack of fantastic promos.
Who should you hand them out to? How many, and for which events? Mike's done the math.
Here's how to best support an investigation—and avoid finding yourself on the wrong end of one.
Take a look inside the new and improved two-player introductory Magic experience.
Scheduling for Core Set 2019 is open! Here are 5 things you should know.
Here's what you need to know about your numbers for the new core set, including an opportunity to put it in players' hands two weeks early.
Allocations will hit your inbox soon. Before they do, take a look at these changes.
Industry expert Gary Ray breaks down the tool that's managed his purchases through fourteen years and 4,700 spreadsheet rows.
Mike weighs in on how to keep sales up after a new set cools down.
How one simple sentence keeps my staff on the same page and makes my customers' shopping experience consistent.
The owner of Black Diamond Games shows how to reach a place where when customers think of their game, they think of your store.
Here's why and how you should respond to every single online review—good or bad.
Use this plan-o-gram to optimize the layout of your Magic product, improve the customer experience, and drive sales.
Anna Cebrian of Isle of Gamers explains why the most powerful form of marketing is also the most precarious.
These three books have made me rethink everything about my operations, my physical layout, and my social media presence.
Jim Hughes of Pat's Games on navigating the hidden market forces that compete for your players' attention.
Standard rotation will change to once yearly, effective immediately.
How we determined your AER allocation, with a real store example.
Help us fine-tune our upcoming Magic league program and get exclusive foil token cards!
It’s normal to see high attendance during Prerelease or following the Pro Tour. But what about after?
How much do you know about the newest Magic set? Find out with this short quiz.
Try some or all of these ideas to help boost sales of Betrayal at House of the Hill’s first expansion, as well as the base game.
Spoiler: it's all upside.
How 3 stores have celebrated Duel Decks with fun, casual play experiences that often outdistance expectations.
A pair of one-off mid-season events are about to fire. Here's what you need to know.
Ixalan's FNM promos are different. Here's what you need to know.
This weekend, Open House will bring thousands of new players to their first event. But it's only a success if they come back for a second.
Get a head start on your preparations with a sneak peek of your marketing kit.
Tiebreakers can lead to some sticky scenarios—they may even create the appearance of impropriety. Here's how to handle them.
HOU League just closed out—but if you're doing it right, it's a beginning, not an ending.
Ben Calica of D20 Games on booster drafts: how to measure the rewards against the costs, and how to make sure the difference is worth the effort.
Why the recent promo policy change is an opportunity to boost attendance.
Melissa Fourness, manager of Dreamers Vault, shares the strategies that have lifted her store to the top of the WPN in new player growth.
Peek inside the Magic Gift Pack and use this knowledge to help sell and promote this new product.
Take a peek inside Lodestone Games as podcaster Maria Bartholdi gives this store the "Magic: The Amateuring" treatment.
Find out what's inside and use that knowledge to spark interest in your players.
Use these talking points to generate conversation and interest around Commander Anthology.
Get all you need to know on how to run a Magic League at your store.
Learn about the new programs releasing with Amonkhet and how they can help build repeat business at your store.
Thanks in large part to the strength of its player community