Understand Project Booster Fun and why it promises to make Throne of Eldraine a truly special release.
Over the last 26 years there have been countless things to do with Magic cards, but just one way to open them in a pack. That's about to change.
Here’s everything you need to know about the new peak of tabletop Magic—including how you can host qualifiers in your store.
New Magic formats may come and go, but when it comes to Brawl, we mean business. Here are 4 reasons why.
There's extraordinary potential for symbiosis between tabletop Magic and Magic Arena. Help us get a peek into that potential at FNM on August 16.
Find out why it's time to work on your Yawgmoth impression, plus get all the info you need on how to run, prize out, and report the next Magic Weekend.
Looking to boost your Tickets and Engaged Players? Schedule Prerelease earlier.
With new products coming for Throne of Eldraine, Jenn breaks down how to connect players to the product that's right for them.
How do you prep for unfamiliar products from a proven manufacturer? Here's how Gary does it at Black Diamond Games.
In-store play just grew by 43,050 players in four days. But it’s what happens next that will determine whether you see the benefits.
M19 league is just days away, but it’s never too late to improve.
Prerelease is the most important Magic event of the season—but not just because it's the biggest.
Watch this short video for tips on how to run a great Magic demo using your Core Set 2019 Demo Flipbook.
362 days of the year, your current players are the priority. But once per season, you can put all your resources into reaching your future ones.
It's the most important thing you offer, and the hardest thing to sell. Here's when and how to show it off.
And get a nice bump in attendance while they're at it.
Scheduling for Core Set 2019 is open! Here are 5 things you should know.
The Dominaria Buy-a-Box promotion starts this Saturday at Prerelease, and hopefully all your advance boxes are presold and ready f
Check out the player community's reaction to Dominaria to help gauge demand in your store.
It can be tough, getting players to commit to a box before the set is out. These 3 tactics can help.
Use these key facts to help promote and sell the latest set.
Get professional quality social media ads in this short video walkthrough from the owner of Cardboard Classics.
Half of your Dominaria marketing kit is in the mail now. Here's the rest.
It's a foil, Standard-and-Commander-legal rare, and there's only one way to get it.
Time to remove those old posters. Check out your Dominaria kits, including new promo cards and accessories, all on their way to you now.
You're about to run one of them, you're about to schedule the other, and they're very different events.
Ravnica Weekend is fast approaching—make sure you’re prepared with these three tips.
Talia Armato-Helle Trade Marketing Specialist, In-Store POP wants to hear from you!
Value is up for grabs to anyone who is prepared. Don’t miss out.
These marketing materials were created by Wizards specifically to help WPN members move through the entire allocation of Prerelease Early Sale Promotion boxes.
You’re not ready for GRN until you can check all five of these boxes.
. . .including the biggest creature ever printed outside of an Un-set.
Vraska is on her way! Here’s how to put the standee together.
Looking to grow your Standard and Draft communities? These three tactics could help you get there.
When it comes to retention rates, some stores set themselves apart. Here are some things those stores have in common.
How does your store benefit from a player's first visit? How about the following 18?
Having trouble firing events in the mid-season? Keep advertising.
How do you design a curriculum? Handle food allergies? Manage trading? Jenn breaks it all down.
Nowadays, stores are managing tons of accounts on a ton of different platforms. Here's how you can be sure all that effort is moving the needle.
Inventory management can be broken down into two broad categories. Mastering the art means balancing them both.
It's time-consuming, tedious, and not at all fun. You 100% need to do it.
Take a look at the full contents of Signature Spellbook: Gideon
Get the word out: preorder now, pick up at Prerelease, and get a Standard-legal rare not found in boosters.
It's a small divergence, but it creates a radically different draft experience. We think your players will love it.
How we determined your Ixalan allocation, with a real store example.
Prerelease is this weekend! Here are five things you'll need to be ready.
Many WER users are seeing player names go missing. These troubleshooting steps may help.
Get 3 Ws (what, why, and who) to help promote and sell this limited product!
Preorders have begun for a modest second run of Eternal Masters. Here's what you need to know.
Ravnica Weekend is coming right up, and it's a little different this time. Find out more here.
We’ve changed how our Retail Support team operates. Get details here.
Get our Retail Development teams' top recommendations for starting a community around Magic’s newest format.
With the release of Dominaria, we unveiled a new way to play Magic.
You've had the same successful event model for five years. Suddenly you're losing money. What do you do?
Here's how to best support an investigation—and avoid finding yourself on the wrong end of one.
If you're having trouble getting League off the ground, ask yourself these four questions.
Are you prepped to send Ixalan off with Store Championship?
See the full contents of the 2019 Challenger Decks.
Watch this short video to prepare yourself for Ravnica Allegiance.
Watch this short video to see what’s inside the perfect gift for any Magic fan.
Watch this quick video to prepare for Ravnica Weekend.
See what's inside the latest offering from Avalon Hill.
Check out the newest Ravnica-themed Magic product
Get a first look at this new introductory Magic experience.
Speed up time between rounds with these easy tips.