Boost FNM With Duel Decks

August 29, 2016 | 1 min to read

Duel Decks: Nissa vs. Ob Nixilis releases this Friday, and it’s going to be quite the battle.

A lot of stores have found success with Duel Decks by celebrating their release at Friday Night Magic with fun, casual play experiences that often outdistance expectations.

Here’s just a handful of examples:

Duel Decks at FNM

Two regulars at Tenth Planet Games and Comics once suggested a special FNM to celebrate Jace vs. Vraska. Owners Robert and Trevor agreed, and the event doubled their usual Friday Night Magic attendance.

Atomic Comics & Games saw similar success for Zendikar vs. Eldrazi, with an event in which players battled with Duel Decks from throughout the history of the series. They wound up selling through half their inventory in just that night.

"I didn't anticipate it being as fun [and popular] as it was!" says owner Caleb Holland.

More recently, Gametraders Live In Penrith, Australia marked the release of Blessed vs. Cursed. Players could compete with any Duel Deck, but those who purchased theirs from the store earned free entry into the event.

Duel Decks: Nissa vs Ob Nixilis explores the history between these two Planeswalkers. Curious how paths have crossed? Check out some Official Magic Story:

Nissa’s Quest
Nissa’s Resolve
Dreams of the Damned
At Any Cost
Retaliation of Ob Nixilis
Up in Flames

For each of these stores, a Duel Deck event turned out to be a fun, casual way to move product and engage players in the great lore of the game.

Could you have similar success at Friday Night Magic with Duel Decks: Nissa vs. Ob Nixilis? Give it a try and you might be surprised!

Do you have a unique event planned for the release of Duel Decks: Nissa vs. Ob Nixilis? Send us your story to WPNstories@wizards.com for a chance to be featured in an article.

By Jordan Comar